By Lucinda Staniland The internet is full to bursting with articles debunking the ‘Top Yoga Myths’. They tell us that contrary to poplar belief, Yoga is not a religion, that it’s not just for skinny, rich, flexible young women, and that it really is good exercise, as well as a holistic spiritual experience. Opinion is divided in these articles as to whether yoga really does or doesn’t give you great abs and fantastic orgasms. But, in general all these articles paint the same picture. Don’t … [Read more...]
Diversity: The Untapped Goldmine to A Successful Yoga Biz
By guest author Keeley Mitchell, Zi Living Honing in on diversity can increase the cash flow into your yoga biz! Happy October everyone! Hope you all had a wonderful summer. As the lazy summer days fade away, it is time to refocus and get back on track on with our businesses. As you refocus on your yoga business, I want you to think about your target audience. What does this audience look like? When you market your business do you have the Western ideal yogi in mind? You know, the … [Read more...]
Will Yoga Give Me a Great Body?
By Kara-Leah Grant, author Forty Days of Yoga & The No-More-Excuses Guide to Yoga The short answer is... YES. The more interesting answer is that as you practice yoga, your perception and understanding of what a "great body" is will change. And even more interesting... the concept that happiness is reliant upon creating specific circumstances (i.e. when I lose weight I'll be happy, when I win the lotto I'll be happy, when I find my perfect partner I'll be happy...)... is revealed to … [Read more...]