By guest author Keeley Mitchell, Zi Living Welcome to The Business Side of the Mat! Where yogic principles are aligned with good business sense.I know. I know. I bet you are thinking what I just said is contradictory. However, I stand before you - in warrior pose actually – to say, 'Au contraire my yogis' Running a successful, profitable yoga business need not conflict with your principles. And in this series on The Business Side of the Yoga Mat, I plan to give you tips on how to align … [Read more...]
The Business Side of the Yoga Mat
Keeley Mitchell takes us on an intrepid journey to that new and exciting place...the business side of the yoga mat!
By Keeley Mitchell, Zi Living Recently I had the pleasure of having someone inquire about my services and in our discourse she asked two questions.1. How much experience should she have before opening her yoga studio?2. How much money does it cost to open a yoga studio?While I could not give her a definitive answer to her questions, I felt our discussion was still a positive one. You see, I gave my inquirer kudos for doing her research well in advance so she could plan … [Read more...]
By guest author Keeley Mitchell, Zi LivingFor better or for worse, the holiday season is here. The verdict is still out for me on whether it is for better or for worse.Like most, when the holiday season comes, I often start to feel stressed and overwhelmed. It is like I am on the verge of an anxiety attack at any minute because I am trying to do everything and still create the perfect holiday experience for my family. This year I tried to cancel Christmas with the proclamation that … [Read more...]
By guest author Keeley Mitchell, Zi Living On October 14, 2013, my aunt passed away. Out of the four sisters my mom had, I was closest to my Aunt Betty. She was also my beloved godmother who doted upon me as well as my children. When the holidays hit, her presence was truly missed and caused me to retreat into solitude. One of the things I reflected heavily on was the outpouring of love and support I received from so many people. In particular, there was one group of people that … [Read more...]
By guest author Keeley Mitchell, Zi Living Yoga classes may be conducted in silence if ASCAP, BMI, and SESCAP keep going after yoga studios for music licensing fees. You may have noticed that The Business Side of the Mat took a hiatus when the New Year rang in. However, The Business Side of the Mat is back with even more juicier legal and business advice for yogis.During my hiatus, a growing issue in the business world of yoga took center stage in the United States. My phone started to … [Read more...]
By guest author Keeley Mitchell, Zi Living Honing in on diversity can increase the cash flow into your yoga biz! Happy October everyone! Hope you all had a wonderful summer. As the lazy summer days fade away, it is time to refocus and get back on track on with our businesses.As you refocus on your yoga business, I want you to think about your target audience. What does this audience look like?When you market your business do you have the Western ideal yogi in mind? You know, the … [Read more...]