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New Editor Appointed to The Yoga Lunchbox

March 1, 2017 by Kara-Leah Grant Leave a Comment

by Kara-Leah Grant Almost six years ago I put an ad in Student Job Search for a Personal Assistant who could help me run The Yoga Lunchbox. The winning applicant was Lucinda Staniland, a young university student who loved yoga. She had a beautiful, open-hearted way about her and was eager to learn. I hired her on the spot, and began the process of teaching her all about Wordpress, Mailchimp, Social Media, and mentoring her in the process of writing articles. Over the last six years, … [Read more...]

Filed Under: The Business of Yoga, Yoga & Community Tagged With: changes, editor, Lucinda Staniland

No Going Back: On Listening and Not-Listening to That Inner Voice

September 22, 2015 by Guest Author Leave a Comment

By Leza Lowitz, Sun and Moon Yoga I never thought I’d open my own yoga studio, let alone do so in a foreign country. Years ago, while I was meditating at a yoga retreat in Haiku, Hawaii, a voice had said, "You must move to Japan and open a yoga studio in Tokyo." Was it my inner voice? The voice of island’s Goddess Pele? It didn’t matter. I didn’t listen. I had no intention of returning to Tokyo, where I’d lived once before. I loved California; there was no going back. Until the day my … [Read more...]

Filed Under: How Yoga Helped Me, Teaching Insights, The Business of Yoga Tagged With: adoption, Fertility, infertility, inner listening, Japan, opening a yoga studio, sacrifice, surrender, travel, trust

The Nuances of Teaching Yoga For Free, For Charity and For Profit

September 15, 2015 by Guest Author 1 Comment

By Brook McCarthy, Hustle & Heart Brook is launching the next round of her popular Hustle & Heart 9 Week On-Line Course on September 28. Sign up by September 20 to receive the early bird price.* There’s a time for working for free, a place for charitable yoga teaching and a role for working for profit. As a yoga teacher, knowing the difference between these will help you avoid heartache and thrive as a professional, while helping to lift the entire yoga sector. Whether you’re a … [Read more...]

Filed Under: Teaching Insights, The Business of Yoga Tagged With: business, charity, free yoga, money, Yoga and money, yoga marketing

Is Yoga Really as Dangerous as Downhill Skiing? High ACC Levies Hit NZ Yoga Teachers

June 15, 2015 by Guest Author 3 Comments

Wellington yoga teacher Alison Tilley

By Laura Brookes If ACC’s got it right, all New Zealand yoga teachers should be on immediate hazard alert. They currently face the same risk of injury in their workplace as downhill ski instructors. Yoga instructors are charged $1.37 for every $100 earned in ACC levies, a higher rate than prostitutes ($0.40), firefighters ($0.92) and professional netball players ($1.31). ACC groups yoga instruction into the classification unit for Sports and physical recreation instruction, meaning they … [Read more...]

Filed Under: The Business of Yoga, Yoga in the Media Tagged With: ACC, ali halle tilley, Alison Tilley, yoga, yoga business, yoga injury, yoga petition, yoga teacher

Diversity: The Untapped Goldmine to A Successful Yoga Biz

October 6, 2014 by Keeley Mitchell Leave a Comment

By guest author Keeley Mitchell, Zi Living Honing in on diversity can increase the cash flow into your yoga biz! Happy October everyone!  Hope you all had a wonderful summer.  As the lazy summer days fade away, it is time to refocus and get back on track on with our businesses. As you refocus on your yoga business, I want you to think about your target audience. What does this audience look like? When you market your business do you have the Western ideal yogi in mind? You know, the … [Read more...]

Filed Under: The Business of Yoga Tagged With: business, Bussiness side of the mat, curvy yoga, diversity, Keeley Mitchell, yoga body image

Could Silence be the New Thing in Yoga Classes? ASCAP goes after Yoga Studios for Music Licensing Fees

July 15, 2014 by Keeley Mitchell 2 Comments

By guest author Keeley Mitchell, Zi Living Yoga classes may be conducted in silence if ASCAP, BMI, and SESCAP keep going after yoga studios for music licensing fees. You may have noticed that The Business Side of the Mat took a hiatus when the New Year rang in. However, The Business Side of the Mat is back with even more juicier legal and business advice for yogis. During my hiatus, a growing issue in the business world of yoga took center stage in the United States.  My phone started to … [Read more...]

Filed Under: The Business of Yoga Tagged With: Keeley Mitchell, music, teaching yoga

6 Ways to Maintain Work-Life Balance as a Busy Yoga Teacher

June 3, 2014 by Guest Author 1 Comment

by guest author Cailen Ascher As busy yoga teachers, we wear many hats: instructor, marketer, parent, entrepreneur, personal assistant, manager, friend, spouse, confidante, errand gofer and more! With the fast-paced nature of our daily schedules, it can seem that it’s nearly impossible to maintain any sense of balance in our lives. And even though we yogis are better equipped than many to handle the multitude of challenges and stressors that get heaped on our plates, sometimes the … [Read more...]

Filed Under: The Business of Yoga Tagged With: business advice, how-to, life advice, marketing, self-improvement, tips, work-life balance, yoga, yoga business, yoga career, yoga teacher

Want To Pack Your Yoga Classes? Get In A Relationship

January 27, 2014 by Keeley Mitchell Leave a Comment

Bring more presence to your business relationships.

By guest author Keeley Mitchell, Zi Living   On October 14, 2013, my aunt passed away. Out of the four sisters my mom had, I was closest to my Aunt Betty. She was also my beloved godmother who doted upon me as well as my children. When the holidays hit, her presence was truly missed and caused me to retreat into solitude. One of the things I reflected heavily on was the outpouring of love and support I received from so many people. In particular, there was one group of people that … [Read more...]

Filed Under: The Business of Yoga Tagged With: Authentic Self, Connect, reflection, relationships, running a yoga business, yoga classes

Five Steps to Celebrate 2013 and Create Success for 2014, using Yoga, of course!

December 23, 2013 by Keeley Mitchell Leave a Comment

By guest author Keeley Mitchell, Zi Living For better or for worse, the holiday season is here. The verdict is still out for me on whether it is for better or for worse. Like most, when the holiday season comes, I often start to feel stressed and overwhelmed. It is like I am on the verge of an anxiety attack at any minute because I am trying to do everything and still create the perfect holiday experience for my family. This year I tried to cancel Christmas with the proclamation that … [Read more...]

Filed Under: The Business of Yoga Tagged With: 2013, 2014, intention, new year's resolutions, self-awareness, yoga business plan

Have You Stated Your Intentions? The Importance of Writing a Yoga Business Plan

November 16, 2013 by Keeley Mitchell 5 Comments

By Keeley Mitchell, Zi Living Recently I had the pleasure of having someone inquire about my services and in our discourse she asked two questions. 1. How much experience should she have before opening her yoga studio? 2. How much money  does it cost to open a yoga studio? While I could not give her a definitive answer to her questions, I felt our discussion was still a positive one. You see, I gave my inquirer kudos for doing her research well in advance so she could plan … [Read more...]

Filed Under: The Business of Yoga Tagged With: intentions, marketing, wor, yoga business plan, yoga business spreadsheets, yoga business templates

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