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You are here: Home / Yoga Articles / Teaching • The Business of Yoga / The Business of Yoga / How to successfully create a yoga career

How to successfully create a yoga career

March 23, 2009 by Kara-Leah Grant 18 Comments

Is this the life I want?

By Kara-Leah Grant, author Forty Days of Yoga

Inspired by Yoga For Change: Part 1 written by Margaret Burns Vap

It starts with a yoga class to deal with stress, or injury.

You walk out of class every week feeling like a million dollars and you wonder, “What can I do to feel this way more often?”.

So you start doing more yoga.

Maybe you go on a retreat. Life begins to change. You begin to change.

Suddenly that job you thought you loved where you make great money and mix with powerful people seems kinda pointless.

Out of no-where an idea floats up, “Maybe I’ll look at teaching yoga.”

What?

Teaching yoga?

Do you know how much yoga teachers make?

That’s not a real job. Yoga teachers all do something else anyway, you’d still have to work your day job, you’ll just be twice as busy!

But something inside of you knows, yoga rocks your world. You want to make it your world. This is what you want to do.

So you take the leap. You do the training. You start teaching. Maybe you even open a studio.

This is it! You’re living the dream life now. Teaching yoga!

But… then a situation crops up at the studio with one of the contractors. Or the gym you teach at “forgets” to pay you that month and you default on your mortgage.Maybe you’re teaching ten classes a week already but only making $400 and that’s before tax.

Welcome to the path of a yoga career – it’s not just all blissed out, touchy feely good times. Nope. Teaching yoga, and deciding to make a living from teaching yoga is a challenge in and of itself.

And it’s one I know all about. Teaching yoga just happened to me – friends asked for classes, teachers didn’t show up and I stepped in to cover, gyms asked me to teach… before you know it, I did have those ten classes a week. And I loved it.

This was the life I always wanted to live! Planning classes, teaching classes, working with students. Bring it on!

Unfortunately the financial side of things just wasn’t happening. And on some level, I wanted to be doing more than teaching. Being in the class wasn’t enough. It was time to develop a yoga career.

So I stopped teaching.

Huh?

I know, counter-intuitive right? But I needed a break, I needed to sort a few other things out… I felt like I had nothing left to give my students anymore, and that wasn’t a good place to teach from.

Plus I realised that the very best thing I could do as a yoga teacher is develop and evolve as a person – then my teaching also develops and evolves.

The situations that cause us to develop are often those in which we’re out of our comfort zone, or we’re being pushed, so once you become a yoga teacher, pay attention to every situation in your life.

Those that cause you the most grief also stand to offer you the greatest gifts.

That relationship you struggle with – that’s your yoga.

The job you have a love/hate relationship with – that’s your yoga.

The family that sometimes you wish would just give you more space and time for your yoga – they ARE your yoga.

Embrace these situations, and know they are exactly what you need as a yoga teacher – and as a yoga student.

Because we are all students, and we are all teachers. You may not be standing up in front of a class every week, but if you practice yoga, you are teaching yoga whether you know it or not.  And the more you grow, the better you teach.

Fast forward a year.

I’ve moved to Wellington with my man to pursue my career in communications (and isn’t yoga all about communications?). Landed a job as a speechwriter for government Ministers, and LOVE IT. Plus my job is flexible enough for me to work my yoga classes around, so I’m also teaching six yoga classes a week. Early morning classes, after work classes, lunchtime classes… anywhere I can fit in teaching a class.

And I’m running this yoga website.

Yes, it’s busy. Yes, working a forty hour week means I do wish I had more time to dedicate to yoga and teaching, but right now, this is my ideal situation to further develop my yoga career. I’m right where I need to be, because here I am. (Now that’s a yoga way to see life.)

I see my work as yoga – learning to negotiate through bureaucratic processes and work within an organisation.  I’m building a great student base in Wellington by teaching yoga at Pump Dance Studios, Configure Express Kilbirnie, Victoria University’s Kelburn Recreation Centre and Pipitea Campus, plus at Club Physical in the Ministry of Health.

Talk about getting out and about and connecting to a wide variety of people! Plus the people I work with at the Ministry of Social Development know all about my passion for yoga and some of them have been coming to my classes too.

Financially, my speech writing job means I don’t have to worry about how much money I am directly making from yoga, which gives me the freedom to really enjoy the process. I LOVE teaching. I know I will teach for the rest of my life, and at only 33 years old, that’s a very, very long time. As a yoga student I have so much to develop and work on, as a teacher there is always more to absorb and learn.

I’ve taken the long, wide view of yoga teaching, and so I’ve been able to get very creative about what my yoga career looks like right now, and how it will develop.

So if you’re teaching yoga, or you want to teach yoga, allow yourself get creative about developing your yoga career.

Think about your skills, talents and passions in the broadest possible way, and figure out what else you might want to do that allows you to teach yoga -whether it’s acupuncture, massage, school teaching, design work, writing novels or managing a bank!

It’s not that only teaching yoga is impossible – of course it’s not, but if you’re got other talents and areas of interest where you love to play… might as well do that as well!

I do have many friends who run yoga studios, and that’s all they do. But even then, running  a yoga studio is a very different kettle of fish from just rocking up to a yoga class to teach.

Owning a yoga studio means you’re involved in marketing, staff management, accounting, building business relationships, handling memberships, dealing with retail… and you do all of that on top of teaching.

Even if you’re just teaching classes out of various locations, you still need to think about marketing and developing your student base. Like any small business, you need to set aside time to work on your business, as well as in your business. It’s about relationships building, and seizing opportunities – just like any other business.

So, take some time to sit down and take a look at all the work you’ve ever done. Identify what your strengths are and what you love doing. Take a good hard, critical look at yourself and identify the areas in which you need to grow as a person. Soak all of that information up and maybe meditate on it, or do a yoga practice.

Then ask yourself, what do you want to get out of life, what do you want to get out of teaching yoga?

And then ask yourself, what to you want to be able to give life,what do you want to be able to give yoga?

Look at how old you are, at what stage of life you’re out, at what life transitions you’re likely to face in the next five or ten years. Think about how all of that will affect your yoga practice and your yoga teaching.

Take a broad view of what it means to teach yoga, knowing that teaching means being a student as well, at all times.

Be creative and innovative as you explore the various ways in which you can offer maximum value to the world through your skills and talents, and through your passion as a yoga teacher.  Maybe even get together with a yoga teacher friend and brainstorm with them.

There are so many more ways to teach yoga than just in a class – think about workshops, websites, books, DVDs, streaming internet podcasts, seminars, in-house corporate classes. What piques your interest? What contacts can you leverage? What do you know most about right now? Where can you take yoga that it’s never been before?

The beautiful aspect of life is that you are a unique individual, and the way you choose to teach yoga will reflect that.

Me, I’m combining it with writing, and working for the Government. It’s the perfect blend of my passion for politics, people and words. Who knows what opportunities this may unfold for my yoga career in the future?

Meditation sessions in the House before Question Time anyone?

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Filed Under: The Business of Yoga Tagged With: business, career, kara-leah grant, learning, teaching, The Yoga Lunchbox, wellington, yoga

About Kara-Leah Grant

Kara-Leah is an internationally-renowned writer, teacher and retreat leader. Millions of people have been impacted by the articles, books and videos she has published over the last ten years. Her passion is liberation in this lifetime through an every day path of dissolving layers of tension into greater and greater freedom and joy. You can find out more about her, including when her next retreats are, on her website. Kara-Leah is the visionary and creator of The Yoga Lunchbox.

Comments

  1. Liana says

    March 23, 2009 at 7:15 pm

    Thanks for that wickedly inspiring article and insight on what it’s like to forge a path as a yoga teacher.

    Your comment on the different ways to bring yoga to people was interesting – I wouldn’t feel necessarily physically proficient enough to teach other people, but there are different ways to share yoga with others.

    Reply
    • Kara-Leah Grant says

      March 24, 2009 at 7:31 am

      Hey Liana,

      There are many ways to share yoga with other people – and physical proficiency is definitely not necessary! When I started teaching, I was still so physically tight that I could barely do forward bends at all! Most of my students were more open than I was. However this gave me great empathy with people, plus I really understood the persistence and determination it took to slowly open and strengthen the body. And after teaching for two or three years, my body has continued to open up more and more and now I delight in my forward bends.

      Just bringing a friend or a family member along to a class, and encouraging them to stick with it is a beautiful gift to give 🙂

      Blessings,
      KL

      Reply
  2. Hayden Tompkins says

    March 25, 2009 at 9:55 am

    I’ve pretty much come to the conclusion that having the balance between your passion and peace of mind is the “sweet spot” of work/job/career. So rarely do we only excel at one thing have only one passion. I love this article!

    Reply
  3. Kara-Leah Grant says

    March 25, 2009 at 6:56 pm

    Hey Hayden,

    Oh, I love that – Passion + Peace of Mind = Sweet Spot. That’s cool!

    Thanks for stopping by,
    KL

    Reply
  4. Geoff says

    September 22, 2009 at 10:39 pm

    Thanks for your article on teacing yoga as a career, I found it most inspiring and also very practical. I have started teaching yoga, but also put it aside for a couple of months while I did some other work. I will be teaching yoga as of the start of October, more or less full time for 6 months. I am planning to get my ancestoral visa, so that I can go to the UK for a period of time as a caregiver (my OTHER gift)also to enable me to be financially able to give myself more fully to my life passion of teaching yoga. Please keep me in your Positive Consiousness as I believe it all Works together for good.
    Sincerely,
    G.A.Unwin

    Reply
  5. Kara-Leah Grant says

    September 22, 2009 at 10:52 pm

    Hey Geoff,

    No – thank you for stopping by and taking the time to comment. It made me go back and read what I’d written – and wouldn’t you know, it was exactly what I needed right now!

    Good luck with your plans – and sending heaps of positive energy your way.

    Blessings,
    KL

    Reply
  6. Aruna Duti says

    July 23, 2010 at 4:06 am

    Congrtulations… it’s a real and wonderfull article, because yoga is not only poses, meditation and exercises, yoga is a lifestyle

    Reply
  7. Kara-Leah Grant says

    July 23, 2010 at 8:55 am

    Hey Aruna,

    Cheers! Yoga sure is a lifestyle, and man… does life flourish when we start to embrace yogic principles in everything we do…

    Thanks for stopping by!
    KL

    Reply
  8. Lisa says

    July 29, 2010 at 7:06 pm

    Hi, great website! I was wondering if you had any advice for new teachers on keeping records for students attendance, payment etc?

    Thanks

    Lisa

    Reply
    • Kara-Leah Grant says

      August 2, 2010 at 10:42 pm

      Hey Lisa,

      Glad you’re enjoying the website! No advice as such – just figure out what works for you. Me, I try to keep paperwork to an absolute minimum while still serving the needs of my students. I just wrote class payment totals in my diary, which wasn’t the most efficient way when it came to adding it all up for taxes… but it worked!

      Cheers,
      KL

      Reply
  9. Yoga Instructor says

    April 17, 2011 at 7:24 am

    My first teacher was a woman over 60 years old. The main reason why I wanted to learn yoga was because she looked really fit and still youthful. Upon reflection, that was a rather shallow reason but then I have realized as I advanced in the practice of yoga that there is more to it than just exercising. Your article made me think about what I would like to do in the future and that is to write a book. Thanks, KL!

    Reply
    • Kara-Leah Grant says

      April 17, 2011 at 4:47 pm

      I had the same reaction in my first yoga class – I was impressed by how youthful the instructor was, and amazed when I found out she was in her forties. I thought, I want to be like that when I’m that old!

      Blessings,
      KL

      Reply
  10. Joey Chella Soto says

    April 24, 2011 at 5:56 am

    This article is beautifully written, like a well-sequenced yoga class. It speaks to my professional side (I’m a water resources planner) as well as my energetic side (I’m a yoga teacher!). Your words are inspiring, yet succint and directional. Thank you! I’m off to look inward to answer the compelling questions you’ve posed!

    Namaste,
    Joey

    Reply
    • Kara-Leah Grant says

      April 24, 2011 at 3:55 pm

      Hey Joey,

      Great to hear this article got your brainstorming! Sounds like you’ve got a fascinating mix of skills & talents – love to se how you bring your yoga to water resources planning!

      Blessings,
      KL

      Reply
  11. Michael Maier says

    November 30, 2011 at 9:31 am

    Hi KL.

    I started Yoga on and off on free courses since I couldn’t afford the tuition fees. I’d love to do it daily but haven’t had the will power to do so. I know that it feels good and thank you for your support.

    Kind regards from Berlin,

    Michael

    Reply
  12. Aruta says

    April 19, 2017 at 9:22 pm

    Hey that’s really great to know that you are doing what you like and very satisfied with it. I am working in an IT company but hate my job, I love yoga and want to build my career in it, can you gimme some tips??

    Reply
  13. Yogi Brajesh says

    July 17, 2017 at 5:18 pm

    Thanks for great post. Its very important to know that teaching means being a student as well, at all times.

    Reply

Trackbacks

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