Fresh and juicy conversations on making yoga a part of your daily life
It's so easy to fall into the trap of thinking that marketing is a dirty word. Especially as a yoga teacher. Yet, there are so many people out there in the world who have been meaning to do yoga. Some of them have been meaning to do yoga for a year. Or five years. Or even ten. They know they want to... ... but they never quite make it to a studio. These are the people that we as yoga teachers need to reach out to. They already have desire... there's just something stopping them … [Read more...]
Back when I first started this website, I was teaching Prana Flow Yoga classes where students paid whatever they thought the class was worth. This was an interesting experiment which generated a series of articles on how much a yoga class is worth. Recently I received an email from a teacher in Namibia who'd found these articles via Google and was excited about doing the same thing with her yoga classes. I've been thinking of switching to a donation based class and... I want the students … [Read more...]
Born and bred Kiwi INSPYA yoga teacher Lance Schuler may make his home in Bryon Bay, but like most Kiwis, he's always looking for an excuse to come back home. Over the last three years, he's been coming to Studio Sangha in Queenstown to hold workshops. Now he's found a way to spend an entire month here - hosting New Zealand's first INSPYA Yoga teacher training this October. And hey, who wouldn't love to spend a month in Queenstown during spring time? The Yoga Lunchbox fired off some … [Read more...]
Last week's article Why I may never take another yoga class generated some great discussion. Two of the comments were so beautifully written, plus added such balance and insight to my original article, that I asked their authors if I could publish those comments as an article. This one is from Jenifer Parker, a yoga teacher, and a teacher's teacher, based at Healium in Wellington. Enjoy! ~ KL From a teaching standpoint, my job is to impart a skill. That skill is accessing prana through … [Read more...]
It can be a thorny question in the yoga community - does yoga need marketing, and is there a right way to market yoga? One reason for this is that it's easy to confuse marketing with marketing techniques. Many marketing techniques leave us cold, as they play on our fears and insecurities, or outright lie as they attempt to subtly manipulate us into buying a product or service. However, the way marketing means "taking something to market". If we're offering yoga, we need to take our … [Read more...]
As yoga continues to grow in popularity worldwide, so too do opportunities to study to be a yoga teacher. Even here in New Zealand, there are now a multitude of choices for yoga teacher training. The latest training on offer is Abundance Studio's Power Living Yoga Teacher Training, an intensive two-week programme kicking off this February with Baron Baptiste-trained Duncan Peak of Australia. The Yoga Lunchbox had a chat to Allyson Donnelly, Director of Programming at Abundance Studios in … [Read more...]
