It's so easy to fall into the trap of thinking that marketing is a dirty word. Especially as a yoga teacher. Yet, there are so many people out there in the world who have been meaning to do yoga. Some of them have been meaning to do yoga for a year. Or five years. Or even ten. They know they want to... ... but they never quite make it to a studio. These are the people that we as yoga teachers need to reach out to. They already have desire... there's just something stopping them … [Read more...]
The articles in this section delve into the complexities of how to market yoga and yourself (as a yoga teacher), and what it means to do so. Juicy stuff!
Back when I first started this website, I was teaching Prana Flow Yoga classes where students paid whatever they thought the class was worth. This was an interesting experiment which generated a series of articles on how much a yoga class is worth. Recently I received an email from a teacher in Namibia who'd found these articles via Google and was excited about doing the same thing with her yoga classes. I've been thinking of switching to a donation based class and... I want the students … [Read more...]
It can be a thorny question in the yoga community - does yoga need marketing, and is there a right way to market yoga? One reason for this is that it's easy to confuse marketing with marketing techniques. Many marketing techniques leave us cold, as they play on our fears and insecurities, or outright lie as they attempt to subtly manipulate us into buying a product or service. However, the way marketing means "taking something to market". If we're offering yoga, we need to take our … [Read more...]
In Part 1 of this article, we looked at booking a teacher, sorting out the timing and location, and getting clear on exactly what you're trying to create. Part 2 covered details like targeting an audience, targeting the media and creating promotional material that sells. Now in Part 3, we'll pull it all together. Make sure you've done 3. from Part 1 - that you've visualized your perfect event. This is likely the most crucial thing you'll do, because knowing what you want to create … [Read more...]
Ok, so I'm a bit slow out of the box on this one as voting opened on April 30th (!), but it's never too late right? I figure with a groundswell of support from you, the Yoga Lunchbox reader, we can make it into the top five for the category Best Lifestyle Website. 'Cos right now, The Yoga Lunchbox is flying under the radar as far as mainstream media or awareness is concerned, and it would be real nice to get some publicity. I just know there's lots more yoga practitioners out there in New … [Read more...]
In Part 1 of How to create a successful yoga event, I looked at making sure you're committed to the event, refining the timing and location of your event and spending some quality time visualising exactly what it is you want to create. Armed with this information, and this vision, you're now primed and ready to take that vision and make it happen. I 'm a list kinda girl when it comes to organising - nothing like writing down what needs doing, by who, when and how. It also helps in my … [Read more...]
So there I was, at Swami Govindanda's talk. I'd traveled some 10 hours round trip to be there and I wasn't disappointed. Swami Ji, as he's affectionately known, was great. Compassion, warm, engaging, clear, illuminating. What a treat! Yet I was one of only a handful of people who'd turned out on that frosty cold Queenstown night to hear Swami Ji talk, despite the fact that Queenstowners only had to drive ten minutes to be there. And that got me thinking - it's one thing to offer to host a … [Read more...]