It's so easy to fall into the trap of thinking that marketing is a dirty word. Especially as a yoga teacher. Yet, there are so many people out there in the world who have been meaning to do yoga. Some of them have been meaning to do yoga for a year. Or five years. Or even ten. They know they want to... ... but they never quite make it to a studio. These are the people that we as yoga teachers need to reach out to. They already have desire... there's just something stopping them … [Read more...]

In Part 1 of this article, we looked at booking a teacher, sorting out the timing and location, and getting clear on exactly what you're trying to create. Part 2 covered details like targeting an audience, targeting the media and creating promotional material that sells. Now in Part 3, we'll pull it all together. Make sure you've done 3. from Part 1 - that you've visualized your perfect event. This is likely the most crucial thing you'll do, because knowing what you want to create … [Read more...]

Ok, so I'm a bit slow out of the box on this one as voting opened on April 30th (!), but it's never too late right? I figure with a groundswell of support from you, the Yoga Lunchbox reader, we can make it into the top five for the category Best Lifestyle Website. 'Cos right now, The Yoga Lunchbox is flying under the radar as far as mainstream media or awareness is concerned, and it would be real nice to get some publicity. I just know there's lots more yoga practitioners out there in New … [Read more...]